Xerox Logo Review

Xerox Corporation is based in Rochester (NY, USA) since 1906. The founders of the company ar called The Haloid Company. Then they did not even know what part of their childhood will play in the development of printing and copying technology, and what the star of the future it is prepared. During the first decades after the foundation of unremarkable company The Haloid Company produced photographic paper. The turning point in the development of the company was in 1947, when its leaders turned inventor Chester Carlson with a proposal to buy the rights to the invention of electrophotographic apparatus.

The history of Xerox’s logo began in 1937 when the company was still known as the Haloid Company. In 1961 it officially became Xerox and adopted a typeface that serves logo. In 1994, the American company breaks with austerity and chose the color red. In 2009, in order to make the logo more easily recognizable, they added a red ball adorned with a white “X”.

Xerox Corporation unveiled its new logo, a graphic identity that is the biggest visual change throughout its history. The new logo displays Xerox name in bright red and has a ball symbol next to it with lines forming the X. The creation of this logo was conducted by Interbrand .

I could write all the rubbish that its executives say the new logo means, but the truth is that what they say is worthless. Meaning of a logo is what it means in the street, the public, their users, their customers, and their stakeholders.What is the problem in this whole wave of new logos? Playback. At first, they are expensive because there are color selections, which will force to generate more economic dimensions. Talking about Xerox its different, since there already have variants. Continuing, no reproduction systems that do not work well with more solid colors, making shadows, glows, gradients and other effects that delight mediocre designers are terrible at printing, engraving, embossing, embroidery.

History Of The Xerox  Logo

History of Xerox logo is rather large. Let’s have a look at the time variation of the representation of the company itself.

The first logo was designed by Xerox design agency Lippincott in 1961 and it looked like this:

Xerox Corporation

In 1968, the design company Chermayeff & Geismar updated the logo of Xerox, and it’s logo in sovem Inscription becomes a classic brand logo for almost 30 years.

Xerox Logo

In 1994, Landor presented their version – the first red logo. Then there was the tagline “The Document Company” dispayed along with the red logo.

X Logo

Xerox Document Company

In 2002 vordmark was slightly changed. The ‘X’ was replaced by Xerox again along with a little changes in position.

Xerox Document

In 2004, the slogan was removed from the logo. And finally, the crowning of historical transformation is the new Xerox logo idea, created by designers at Interbrand. In January 2009, Xerox Corporation announced the most radical renewal of visual identity for the history of the brand.

The new logo, designed by brand consultancy Interbrand is the full transfer of modern values, innovation and above all client-orented image Xerox. According to logo designer review, energetic new logo emphasizes the contemporary style of the brand, as it is less formal and more lively. It depicts the appropriate “business today,” keep the story and has great prospects for the future.