Venture Beat Logo & Brand Review – VB
“Top Blog” – VentureBeat:
There is a reason the New York Times called VentureBeat one of the top blogs in the country. It is because VB has worked tirelessly to make a name for it by consistently producing articles for those who love technology. Ranging from gaming to internet applications, this blog has dedicated itself to covering the tiniest bits and pieces about the latest technology and the brains behind it. Indeed when you visit their website you will find three key words posted beneath their logo – “Tech”, “People” and “Money”. This obviously refers to the VentureBeat way, which is to write about technology, the entrepreneurs or creators of the latest fads and in their own words, “the money that fuels it all”.
This blog or a media company as they call themselves was founded in 2006, by Matt Marshall who is also the Editor-In-Chief of the blog. Recently, they have also started the trend of bi-annual or annual conferences on a particular technology trend which include MobileBeat, GamesBeat and others.
Dynamic and Bold – The VentureBeat logo:
The VB logo is simple yet effective, which is probably the best way to describe it. Comprising of a bold, black ‘V’ and a bold, red ‘B’, this logo forms the company’s image of a ‘hide nothing’ kind of blog where the latest news is effectively delivered to your doorstep or in this case, at your disposal via the website! However, this is not the website’s first logo. February 15th, 2012 saw a full revamp of the website that saw a change in the old logo, which consisted of the words ‘venture’ and ‘beat’ in black and red respectively.
Revamping the VentureBeat website:
In his address on the website, Matt Marshall explained the reason for the change in the logo, highlighting the fact that the popularity of the blog was increasing and a new dynamic change was needed to effectively categorize different stories for various readers. Matt wanted to go with a more ‘consistent’ look around the site, in an aim to put their new logo out to the public.
Previously, each section of the blog, such as MobileBeat, GamesBeat etc. had their own unique logos – now they were replaced by the same uniform logo which we see today. Interestingly, the suffix ‘Beat’ was also removed from each category barring GamesBeat. This was probably done because the owners realized that there no longer a need to brand each category in order to show professionalism and take advantage of their increased brand loyalty.
The VB logo is a testament to the website’s success:
From its inception in 2006, VB has grown rapidly and the new logo and site revamp has shown the confidence that Matt and Co. have in their blog. This is not surprising, as VentureBeat’s viewership has increased significantly over the past few years.
The blog’s content is often published on leading websites and newspapers such as the New York Times, Yahoo! Buzz, Business Week etc. Furthermore, the company’s agreement with IDG to hold a conference called DEMO, which is a forum for discussing emerging technology, is evident of the company’s success and the reason why it needs a fresh logo.
The company has a representation on all leading social media websites with options to publish your favorite stories there from your own user account.
With collaborations in numerous conferences and schemes, VentureBeat has risen to the challenge of online blogging and has made a name for itself in the online world. As technology and the internet becomes advanced, it will only fuel the blog’s desire to get their content out to the public and under the leadership of Mr. Marshall it certainly has the potential of living up to the standards that it has set for itself.