You own an automobile, run an industry, work as a labor there, or work at a petrol station; you must have heard a name too often “Mobil”. Mobil is the world’s largest oil company that is known for its quality products and lubricants rich in performance and enactment. It has been powering our automobiles, lighting up our cities and running the industries since long and with reliability and faith. It has earned a lot and still yearning for much bigger lot by keeping its modest insignia up.
Mobil and associated companies
If the actual commencement to the presently known “Mobil” is traced, it dates back to 1911; though, the brand name was actually used in early 1960s. It is an American petroleum company whose earlier headquarters were in Virginia which was later transformed to a downstream headquarters of its parent company. The company is originated from a previously known oil company Socony-Vacuum. In 1999, it merged with another big name in Oil industry that is Exxon and came forward as ExxonMobil. Mobil has a separate identification as well but within the parent brand name ExxonMobil. It has a sister company also with the name Esso. The main products of Mobil are gasoline, accessibility stores, and at some locations it also deals in car wash facilities and automobile repair shops.
The straightforward Mobil logo and its representation
The Mobil logo is artless and straightforward. It entails the brand name ‘Mobil’ in bold blue color with ‘o’ being in red. The eye catching red ‘O’ symbolizes the Oil Company and its spherical propels, thrusts and coverings and put more emphasis on this important and meaningful letter in the company’s name. Red color is very rigorous and caters attention much easily than any other color does. The blue color is majestic and is regarded as the representation of world’s top most oil company. The insignia was designed by Tom Gesimer of Chermayeff and Gesimer Inc.
The old logo of the company was a Pegasus colored in red. The Pegasus, an immortal winged horse as considered in Greek lore, was the symbol of company’s fantasy to wear the crown of success and its efficacious endeavors to realize the same. The company name was also visible with it. The text was the same as it is today with the same blue lettering with O being red. The designer of the logo was of the opinion that simple things leave impressions behind and are more striking and imposing. Another gesture behind the concept was the correct pronunciation of the word ‘Mobil’ which is Mo-bul, and not Mo-beal. Gradually the Pegasus was dropped out of the emblem and the text was only there to remain and rule the oil industry with modesty, enthusiasm and vivacity.
The Mobil logo
is an icon of the company’s reliability and faithfulness. It truly represents the brand’s slogan “Taking on the world’s toughest energy challenges”. Mobil has truly taken it over and ran for the triumph. Though the logo does not involve a special graphic expertise but it delivers a very elegant and decent image of its company which is known for its performance, proficiency and innovation. The logo promises the use of advance technology in petroleum, emollients and services.