If we are asked to tell the name of the world’s largest fast food chain, a big golden yellow ‘M’ comes before our eyes and we promptly say it is “McDonald’s”. Not among the youngsters only, the company is equally loved by children and older people. And when we are having any of its products, we abruptly say “I’m lovin’ it.”
McDonald’s has significant footprints
McDonald’s has marked an incredible past in fast food services from drive thru restaurants to chicken McNuggets and from college credits to Hamburger U and much more. This farfetched success of the company has paved its way to the taste and tangs of people. And its logo remains in their hearts. But McDonald’s has not reached to the finishing line yet. It promises to give it a new start and accelerate, maintaining the quality and standards.
McDonald’s history began when, in 1954, Ray Kroc opened a small burger restaurant in the United States. That was the most humble beginning that has, now, entered into a huge boasting present of the biggest and leading food service dealers across the globe. It owns several fast food restaurants in a hodgepodge of localities such as high streets, shopping malls, merchandizing parks, street corners, roadside areas, leisure centers, at railways, airports, bus stations etc. McDonald’s has also forged out the ‘drive-thru’ restaurants, being its forerunners.
McDonald’s Logo and its interpretations
When an organization expands its horizons, it puts forth an emblem to mark its identity. McDonald’s have a big, cool typeface, golden yellow ‘M’ with a red background as its logo. The logo sometimes escorts the words “I’m lovin’ it” or “McDonald’s”. It is a symbol of the quality of its food and beverages. It maintains and guarantees the food standard by approving the same from expert dietitians.
The McDonald’s logo was designed by Jim Schindler in 1962. He got the idea of two arched shape signs on either side of the restaurants. Initially, the logo was merely two arches which then transformed to arched ‘M’ which is now the famous McDonald’s logo. Its name was made part of the emblem in 1968. The golden color was given to the arch shaped ‘M’ which reflects the strong outlook and high standard of the company. The red background color makes it eye catching instantly and symbolizes the strong corporate standing of McDonald’s.
McDonald’s trademark ‘M’ assures its customers of its excellence in fast food all over the world. It ensures that the company holds the same good values and superiority of its foodstuff in every part of the world, and will keep on providing the same norms everywhere. McDonald’s is a proud fast food provider that has committed to do the things the right way because they know doing right for others is right for them. The ‘M’ company has made the strategies and suites and practices them to sit well with their magnitude and scope just to create a noteworthy difference.
Please visit official McDonalds website for more details.