Hurley Logo: Origin and Background
This company has started operating since 1979 and it was initiated by Bob Hurley. At that time, at a very young age, he was just 23 years old. The company started as Hurley Surfboards International Pro-Designs. Bob’s interest in the sports was influenced by his background. He worked as a surf board shaper. Surfing was an interest for him apparently. Being one of the few surf board shapers in California he moved on pursuing this passion and then he formed Billabong USA. After reaching $70 Million USD in gross sales the US Management Team denied the renewal of the licensing rights to the company. With that, Hurley International was brought to existence. With perseverance he was able to make this happen with the aid of business partner Bob Rowland and his dedicated Business Manager Joe Knoernschild. Like any other entrepreneur Hurley focused on making Hurley international grow. The development of the relevant products to promote through this channel they were able to devise the perfect line-up of clothing and accessories. It is notable that most of the apparels they sell are the usual characters like torn shirts, frayed denim all displaying Hurley’s origin and background. All that appealed to the public and so was and is marketable to a considerable number in the US population.
Hurley to success
The much needed improvements and furtherance of the business required utmost attention and focus. Expansion was ideal but to do that the company would need to raise funds to support the plan and make it realize. One of the major contributors to the success of Hurley is its endorsements of music punk icons for pop like the very popular Blink-182.
The Hurley International being a big-hit pick to consumers needed a catchy symbol that would serve as the mark of this very memorable brand.
Aesthetic quality of the Hurley Logo
The Hurley Logo is characterized by a rectangle encasing the last name of Bob Hurley. Just beside that is the letter “H” that is relatively larger. This is composed of one concave and convex curved figure that are just adjacent to each other so forming the illusion of the “H”. This letter is like an obsession to signify and emphasis the efforts placed into the line by the creator of the line, Bob Hurley himself.
The fill color of the rectangle is white signifying the solid foundation of the brand and its simple beginning. The contrast to white background is of course classic that is black. Also, showcasing simplicity through the Hurley Logo best describe relevance to its development, growth and status.
The letter type used to create the Hurley Logo is commonly showing round edges. Curves relate to feeling of tranquil and calm. This may also well be a factor of the Hurley Logo that is relevant to the waves and surfing that was the creator’s inspiration when the line started.
The line produced quality in the products they initially meditated in selling out to the public but as the demand rose it was the expansion that cannot be prevented from happening. The illusory H then was used on the variety of the products they are offering. This icon then became a stand-alone from the last name that it would normally be incorporated with.