The history of Xerox’s logo began in 1937 when the company was still known as the Haloid Company. In 1961 it officially became Xerox and adopted a typeface that serves logo. In 1994, the American company breaks with austerity and chose the color red. In 2009, in order to make the logo more easily recognizable, they added a red ball adorned with a white “X”.

Xerox Corporation unveiled its new logo, a graphic identity that is the biggest visual change throughout its history. The new logo displays Xerox name in bright red and has a ball symbol next to it with lines forming the X. The creation of this logo was conducted by Interbrand .

I could write all the rubbish that its executives say the new logo means, but the truth is that what they say is worthless. Meaning of a logo is what it means in the street, the public, their users, their customers, and their stakeholders.What is the problem in this whole wave of new logos? Playback. At first, they are expensive because there are color selections, which will force to generate more economic dimensions. Talking about Xerox its different, since there already have variants. Continuing, no reproduction systems that do not work well with more solid colors, making shadows, glows, gradients and other effects that delight mediocre designers are terrible at printing, engraving, embossing, embroidery.

History Of The Xerox  Logo

History of Xerox logo is rather large. Let’s have a look at the time variation of the representation of the company itself.

The first logo was designed by Xerox design agency Lippincott in 1961 and it looked like this:

Xerox Corporation

In 1968, the design company Chermayeff & Geismar updated the logo of Xerox, and it’s logo in sovem Inscription becomes a classic brand logo for almost 30 years.

Xerox Logo

In 1994, Landor presented their version – the first red logo. Then there was the tagline “The Document Company” dispayed along with the red logo.

X Logo

Xerox Document Company

In 2002 vordmark was slightly changed. The ‘X’ was replaced by Xerox again along with a little changes in position.

Xerox Document

In 2004, the slogan was removed from the logo. And finally, the crowning of historical transformation is the new Xerox logo idea, created by designers at Interbrand. In January 2009, Xerox Corporation announced the most radical renewal of visual identity for the history of the brand.

The new logo, designed by brand consultancy Interbrand is the full transfer of modern values, innovation and above all client-orented image Xerox. According to logo designer review, energetic new logo emphasizes the contemporary style of the brand, as it is less formal and more lively. It depicts the appropriate “business today,” keep the story and has great prospects for the future.

1899

This is the logo of the first Fiat car; the 3 1/2 HP was born on 11 July 1899. It was plate of metal from the edges curled in the manner of parchment, with the trade name for extended and the space for the model number of the car.

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1901 makes its appearance in a plate on a blue background in Art Nouveau style and the name is replaced with the acronym FIAT. The sun and floral elements background could represent the flourishing development. The font used for the text remains virtually unchanged to this day.

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With 60 HP, big powerful car, there was also introduction to a new oval logo. Art Nouveau style on blue background is decorative elements in favor of a more imaginative.

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Only four years passed as a new logo was introduced in 1921, and logo is still changing. With the 509, the first vehicle of the Turin, logo changes colors

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It goes back to red as the background color, alternating that it will be the reason leading to these changes a little ‘square and round like the lines of the coming years.

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With the Balilla, the logo design assumes a slightly trapezoidal. The edge is shrunk and the writing tends to enlarge in the upper part.

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For nearly thirty years the logo remains virtually unchanged, but the sedans 1100/103H appeared as the new brand. The writing FIAT seems more subtle, and it is again framed and shield becomes less tense and more rounded.

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In 1965 again the round logo appears with white lettering on a red background, a return of the logo used in 1931. However it was only used for the sporty versions as the new FIAT 850 Coupe and Spider, the Fiat Dino and 124 Sport Spider were introduced. The logo of the house remained the rectangular one.

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In 1982 the Fiat Panda appears for the first time, it was the stylized logo with the 5 slashes. The new logo does not replace the previous, the two brands co-exist and in fact are always represented both on the car body shop.

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In 1999, the logo again becomes blue.  The name returns to its original character and also returns the laurel wreath.

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In this year, the new Bravo returns to the red background. In practice it is a new logo round of the 1931 with the internal shape reminiscent of the logo in 1932.

Spiderman logo is one of the renowned symbols in comic character world. It can be seen as the important part of the Spiderman’s costume. The logo of Spiderman is widely used by means of wallpapers, jewelry, tattoos, T-shirts, and engraved in number of accessories. The logo uniquely and individually represents the character of Spiderman. Spiderman’s strengths, agility, speed, reflexes, and spider webbing ability is represented very well artistically.

From fictional comic series, Spiderman is a very ingenious and popular character created by Stan Lee of Marvel Comics in 1962. The story shows the character peter parker, who gets bitten by radioactive, and genetically enhanced spider. With this bite, he develops into a superhuman having outstanding strengths and agility along with a good sixth sense. He can create synthetic and organic web, clings to walls, increased sensory awareness, excellent vision, and swift moving ability.  The famous logo of Spiderman was designed by Stan Lee, Steve Ditko, and Jack Kirby. It is positioned so well in our minds because we see it as prominently featured in the chest always. The costume of spiderman consists of traditional “red and blue” color, so the logo stands it apart.

On the chest of Spiderman, the logo covers almost the entire width. In the movies you must have seen the logo comes in a close up shot whenever peter parker reveals himself by taking off the shirt. It creates a curiosity in people’s mind because at that time he is about to get control of the situation. Even with many modifications, the Spiderman logo has always been part of the Spiderman’s costume. Just like Superman, Batman, Fantastic Four, Spiderman also transformed into animated characters and cartoons from comic characters. Later on transformation got Spiderman into television, film, and digital media.

In the comic series, Spiderman logo had black color. It appeared into brownish black color in the motion pictures initially released, Spiderman and Spiderman 2. The logo goes into transformation in the third sequel and silverfish black tone is adapted. This change took place as Spiderman’s costume endures transformation into black costume completely. There can be so many variations done in a specific logo, the logo designer reviews gives in-depth analysis of what should be done to a logo.

Spiderman Logo

Global future, energy, human, and technology is the fundamental element that led to the LG. Worth all uppercase letters L and G in a circle. It places the symbols that mark the human precedence indicating that this symbol marks LG’s commitment to making the highest customer satisfaction represents a long relationship with the customer.

The “L” and “G”arranged in a circle is a symbol of the world, future, youth, humanity, and technology. LG’s philosophy is based on humanity. At the same time, it represents LG’s efforts to get closer to customers around the world to go. LG logo symbol is gray and shape is of a person’s face in unique red marks LG, these two elements are configured. LG’s commitment to providing the best products at the same time, the main color is red, representing LG’s strong expression. This symbol consist of mark of color, therefore, it can not be changed.

LG Logo indicates that the most basic is a visual representation, the basic features of the LG product is quality and sophistication, modern and simple, yet are distinguished. Logo of LG has been properly consistently used. A solid reputation for exceptional quality of the LG logo, symbol and visual undermine the uniqueness of LG Electronics and its products in any form, that acts to change the logo.

Logo reviews explains that there are two versions of the LG logo, a corporate logo and 3D logo. Updated 3D logo is untested repainting existing logo, professing the same time to strengthen the visual effect of the symbol corresponds to the positioning of the new LG’s characteristics to deliver better. LG logo came into life with visualizing the concepts of the world, future, youth, human, technical. Use of five emotions basically stylized, L and G in a round circle shaped, above all, it is a symbol of human management at the center of our LG. it is used anywhere in the world to have intimate relationships with customers. LG’s commitment to customer satisfaction shows LG phosphorus determination.

They are all about goal orientation, concentration, and smile means asymmetric change adaptability and creativity symbol. On the other hand, this brand through integrated operations, increases the efficiency of marketing. LG Electronics has the policy that led to a virtuous cycle of positive synergies between individual product brand image and corporate brand image.

Managing director of LG Electronics Marketing Division being in charge of brand communication had chosen individual product brand logo colors as part of Unified Communications as it is a leading company in the field of Household. The logo unified by the introduction of a color that can be expressed in a particularly unique technology and luxurious brand image is expected to be able to form a family across the world.

Audi cars are famous for its outstanding interior with spectacular performance. They are known for safety, comfort, and sophistication in line with rallying capabilities and high-speed performance. The logo review of Audi comprises of reminiscent of the four auto makers which merged together at the time of creation of the company. Recently, in 2009, the logo was changed to celebrate 100^th Birthday of Audi. The company’s slogan is Vorsprung durch Technik which means “Advancement through Technology”. The slogan has its own importance in logo display as it adds value to the graphical representation.

Shape of the Audi Logo

The Audi logo consists of four striking sharp 3D overlapping rings which appears with a defined chrome finish. The logo is representation of protection and power, which shows the Audi merger with three famous automakers in 1932. The overlapping rings depict the strength of the bonds with their customers and signifying unity of mergers. Logo is Audi is a true example of company doing untiring effort to increase efficiency, loyalty, and excellence.

Colors of the Audi Logo

The Audi logo having chrome color is very modern and classy. It is bright and slick which gives it a sophisticated touch.

Font of the Audi Logo

San-serif font has been used in Audi logo which depicts simplicity as well as style.

The new Audi logo is still progressive and modern and makes the core of the brand to its key message: Vorsprung durch Technik. The new logo is the first time the brand essence combined with the brand, the four rings. Unlike the old logo, the new logo looks much more realistic and that is exactly the point at which one had to go zoom. The new logo should look like as if someone took a picture of it.

The old logo has far less reality, but rather a little artificial. The colors look rather less and are also much better. The gloss is not so much to the fore. Furthermore, the typos in the old logo have been given much greater prominence. But the Audi logo has anyway already had to go through several revisions. With the merger, there was also a new logo for the first time included the famous four rings. In this first version, however, there were still the respective logo examples of the four merged companies in the rings. It was from then until today several new formations of the company, gave the Audi logo is used today for the first time with the renaming of the company to “Audi AG”, in 1985.

Cartoon Network, the chain of laughter, humor and action, unveils its new look. Cartoon Network is a television channel cartoons born in the United States in 1992 and was intended to rebroadcast American cartoon classics 40-50 years, specifically the time Warner Bros. Today, the chain has evolved into unique programming and thus becoming a kind of great animation catalog listing the stars of Warner Bros. enriched by Cartoon Network Studios productions.

Logo reviews explains that chain leaves behind a logo to return to the 3D effects to 2D, which is nothing but the essence of the spirit cartoon. The famous black and white grid origin is also reappeared, and now with two principles contained in the chain that Cartoon Network is about, only the initials are appearing having checkered logo. This new visual identity reaffirms its leadership position and comes to meet new prospects like comedy, live sets, and 3D movies.

Cartoon Network (CN) has become one of the most attractive and authentic channels on the TV. From humble beginnings, CN airs in 166 countries. However, its identity has been a little shaky in the last two years, from the checkerboard logo well known by the acronym in perspective. It seemed to have caused less impact as it only lasted the beginning of the year. Cartoon Network may have wanted a new identity, so they designed logo by animation powerhouse Brand New School in collaboration with talented internal team at CN. With this effort, a new range of applications with the new identity began to visualize.

Cartoon Network decided to adopt the visual heritage of black and white checkerboard which gives a new meaning to it. The artists and producers were able to bring this idea to life in a new and fascinating dimensions, color and movement. All new logo design elements began to appear in the new logo with its activation.

Actually a good nostalgic strange logo made the brand famous, the board with all the words is not a simple acronym, since then CN changes has been very light. It would be so nice that CN would be eliminated and its beginnings are back as it had more success. There are no magic revelations in the new logo, it’s the old “C” and “N” placed differently.

When I saw the logo first perspective presented my thoughts that it was may be too boring for a channel that caters children. Children love colorful things to see and to have. There must have been many logo ideas, we may wonder why cartoon network decided to go with these two. Cartoon Network changed this perception very smartly by positioning themselves differently. Black and white is so not a color for children, we use think like this, but the Cartoon network logo designers had wider thoughts. The whole cartoon network in the blocks was very distracting so it is ultimately very nice to see the ‘CN’ back to see the power of the most successful original logo. Although it’s the same old “C” and “N” that was removed from the original, but it is the most memorable one.

Logo designer reviews that the first crest was three guns pointed towards the north. Shift in 1922, the single gun drawn pointing towards the east. In 1949, the logo color at the bottom was already red to a tribute to the club Nottingham Forest, who helped Arsenal at birth. However, the barrel was adorned with gold. This blazon those who live more than half a century, Victoria Concordia Crescit called (VCC).

In 2002, the Gunners redesign their logo for legal reasons mainly. The London club had indeed no right to the VCC, which deprived him of a substantial cash input. The blue color replaces the green, to the disappointment of purists. A group of supporters, the Arsenal Supporters Independent Association strongly criticized the disappearance of the club motto (VVC). The Gothic script and the shape of the crest were then changed into more artistic form.

In 1888, logo ideas were created and the earliest Arsenal logo was adopted. It symbolized three cannons of the coat of arms of the Borough of Woolwich. This showed the region’s military influence. Throughout the years, the cannon symbol changed several times. In 2002, the current version Arsenal logo was introduced. This new logo carried the essence of military by depicting cannon while displaying a more simplistic and modern looks. The excessively decorative Gothic fonts were also replaced with modern bold typeface with less ornate.

Arsenal logo designed with gold color represents splendor and excellence of the club whereas the red color depicts energy, vitality, and passion. Thousands of fans gather around this spectacular modern shrine of football. Its grandeur and charisma cannot be overlooked. It gives a peculiar sensation to all football lovers. Numerous details evoke the memory of the old house gunner, watching Arsenal playing is the memorable evenings of football, for many, it is magical and unforgettable. However, the requirements to adapt to changing times forced to put aside nostalgia to build an ambitious exhibition that determined the future of the whole island except English. And, with the passage of time, the essence of one of the best teams in the history of the Premier is embedded in the walls of the old Arsenal stadium, symbol of triumph and glorious times.

Giorgio Armani’s style means elegance and exclusivity reflected in lines and basic shapes, characterized by the extreme attention to detail and finishing. Always looking for advanced technology, which ensure the product comfort and functionality, the Giorgio Armani uses top quality materials and exclusive to the brand. The collections are sold all over the world are turning to an adult consumers, both male and female. Whoever loves a product sophisticated style and refined, Armani is there for them. Giorgio Armani has always distinguished his collections with clean, tailored lines. The younger, more colorful bridge-line collection in the Armani family gives various options to youth.

Shape of the Armani Logo

There are various logo examples representing different companies under one name. Among all the logos, Emporio Armani logo is the most memorable symbol which consists of an eagle. It triggers the mind of the customers the most as the eagle appears to be looking at the right direction. The eagle in the logo depicts brilliance, supremacy, and premium quality of the brand. We can also say that the brand is keeping an eagle eye on all its respective brand and customers.

According to logo designer review, Giorgio Armani logo is rather classy yet elegant example of a logo design. It is minimalist and comprises of attractive representation of company’s initials. A curved “A” completed by a rounded “G” yields a very refined and tasteful identity.

Armani Exchange logo stands apart with its general and overly simple representation.   “A|X trademark” displays a very distinctive and legible design that conveys the message of brand wonderfully. The slick line between the two initials differentiates it from its other three logos in which company initials are used. The Armani Jeans is also represented by a modest typographic logo which represents a unique combination of the two characters; “A” and “J”.

Colors of the Armani Logo

Black has always been the signature color for all brands of Giorgio Armani. Black and white is a “never get old” combination hence it gives all logos a limitless life. It creates natural feeling of affection and gives a classy yet powerful impression.

Le Sieur Antoine De La Mothe Cadillac’s family coat of arms is depicted in the logo of Cadillac. The symbol’s top section displays a crown which shows France’s six ancient counts. A pearl is placed above every tip which depicts descendancy from the royal counts of Toulouse graphically. Out of many logo examples, it is embedded in logo because it is the cultural center of medieval Europe. Over the years, the Cadillac logo has undergone various changes. Nevertheless, it still contains all the elements required in being the most memorable and famous logo car brands ever created. In 1999, The current version, “Wreath & Crest”, was unveiled.

Silver, blue grey, red, black, yellow are among the colors used in the designing of Cadillac logo. All the colors all together represent creativity, grandeur, reliability, passion, excellence, and business responsibility of the company. The tones of the colors are such that they do not present an unattractive symbol. The alignment of colors is set in a way that it does not overlap each other. Talking about the logo font, The Cadillac logo features a custom, calligraphic typeface. The typeface itself has its own recognition because of its stylish showcase.

Cadillac is the name of the founder of the city of Detroit, Michigan, Antoine de Lamothe-Cadillac. This is indeed the city where the manufacturer is based. However, Antoine de Lamothe-Cadillac has not founded the Cadillac brand since in 1730 he died and Cadillac was founded in 1902, 172 years later!

Logo company reviews that the Cadillac logo is also modernized version of the coat of arms of French Antoine de Lamothe-Cadillac. It was not really official but was available on certain pages of the manufacturer. The Cadillac logo was modernized in freshwater. An update of the logo may be symbolic, because the integration of the brand was named after the founder of Detroit Mr. Antoine de Lamothe-Cadillac.

Just like Audi celebrating its centenary, Cadillac adds a little more reliefs and shadows in their emblem. The latter is more massive, shinier, more metallic, reflecting the chrome to reflect 50 years of making his reputation. However, there is a small catch, Crowns and shields are not properly aligned. It is somewhat limited from a focusing on the big picture.

Many of the logo maker reviews that logo of blackberry is designed depicting two letters B and R. B refers to Blackberry whereas the R refers to Research in Motion (RIM). This was making a sense because the connection of Blackberry with Research in Motion (RIM) gave a strong image to Blackberry products, as RIM is considered as a trademark of high quality and reliability. But this was not the actual position, after reviewing the case of RIM vsKik lawsuit, it was cleared that the logo was not designed to depict B and R letters in any way. The patent of Blackberry logo registered by RIM was named as “BBBB Design”.

This title gave a food for thought on this logo and after a short analysis it was cleared that the logo which was previously assumed to be a depiction of letters B & R, was actually a combination of four B letters. This cleared one more thing that RIM did not presented its association with Blackberry at front end, which made Blackberry a standalone performer. This evidently shows the strategy to make the significance of letter “B”prominent.

Coming to the concept of BBBB logo concept, we know that now after a long successful journey of Blackberry, the Blackberry smartphones are also called BB phone, and this was the real motive behind BBBB logo design. To design a logo they simply overlapped one BB on another, to reinforce the significance of BB. To make the massage subliminal the inner areas of four overlapped B’s were made visible only, to target the subconscious part of the viewer. Nevertheless the logo of blackberry is one of the most influential logos and this image was made over the years.

This logo has got significance because of the very reason that Blackberry has is association with RIM and the trademarks of RIM are symbol of reliability and high quality. Here we can rightly say that Blackberry has delivered what its logo depicts and the same is the reason that way is this brand has got its place in the leading brand of this field.

It is important for companies to excite its customers by introducing a logo which can communicate with them. Idea is to create such dynamic logo which can connect with people delicately. Layered meaning logos become interesting when people figure out that meaning and appreciate their intelligence. A logo becomes a structure organized graphic semiotic approach that seeks to convey a meaning.

We see that the mind has significant power over the body, which is why logo is given more importance as it triggers the mind more than body. For this reason it is important to keep give a reason to smile. In that sense we can say that companies with smiley logos are not only enhancing their image but also helping people. Logo for organizations is as important as something that defines your targeted audience. You can define who you want to come to you just by focusing your logo design on the right market. And you can start building your brand around those initial designs.

Firms prior to logo designing uses various logo examples with the help of logo reviews to find out what people think about existing logos. Few of the attractive logos have been constructed with the use of negative space. It could be the gaps within the image or the position of the word to produce another image. The magnificent thing about logo designed with the use of negative space is that it can be obvious. Black and white logos with use of negative space have been in demand and designers are trying to bring more and more creativity within that area.

 Design Elements, History and Evolution of AT&T Logo

Shape and Colors of the AT&T Logo

Saul Bass being the sole creator of the AT&T logo, he is officially credited for designing the most memorable logo in graphic design history. The logo became influential in creating a strong brand presence and served its purpose well. It later on became the choice of many customers, and however, the changes were brought after merger with SBC. The symbol soon started looking worn and aged, which affected the company’s financial performance. As a result, to cover up the deficit a new design was introduced. Blue being the primary color for the logo was kept intact, and with the help of Interbrand a modern touch was wisely incorporated in old globe by lending dimension.

To increase the symbol’s attractiveness and approachability, the horizontal wires wrapping the globe were modified. These wires carry luminosity and transparency which is crucial for enhancing brand identity. SBC and AT&T are highly associated with blue color so the blue base was used in new logo. The new logo of AT&T was designed to tell the people that the company is leading in offering best service for businesses and consumers in the industry.

Font of the AT&T Logo

The overhaul is also noted for a considerable change in the font selection of the wordmark. Influenced by Avenir, which was the corporate typeface of Cingular Wireless LLC, a custom lowercase font was developed. Moreover, the solid monolithic font in the old AT&T logo was carefully reworked and in its place a softer and dynamic lowercase type was introduced.

Font selection for the wordmark was among the major changes witnessed in the course of designing logo. Corporate typeface of Cingular Wireless LLC influenced by Avenir was the font used in lowercase. The solid monolithic font in the old AT&T logo was modified in favor of softer and dynamic lowercase type.