One sign that brings to your mind the emblem of Olympics is Audi AG’s emblem. Who is not aware of Audi, as it got the same fame that International Olympics holds. Automobiles that Audi own are the stunning success of technological advancements. These strokes of genius and masterworks of “Progress or Innovation through Technology” are carried by the company’s emblem too. The four rings crest tells the world the truths of engineering that triumph in Audi AG products.

Audi AG – Emergence

From a collection of automobile manufacturing companies, Audi AG is one of the top manufacturing and selling automotive company. The company is based in Ingolstadt, Germany and is renowned for its luxurious and stylish sedans from super minis to cross overs. The automobiles excel in body shape, style and features. The price tag also has the same range. Audi AG is a privately owned company of Volkswagen Group and belongs to the automotive industry of the world. It was brought into being on 16th of July, 1909 by August Horch which was, then, took on board by Volkswagen AG in 1966 who re-sprung it with a new series of Audi automobiles. The name of the company had been chosen by translating its founder’s surname ‘Horch’ into Latin that resulted in ‘Audi’.

Audi Logo and its significance over time.

The company’s logo is a significant marketing part of it. It makes the advertisement and promotion easier. Moreover, more impressive an emblem is, more successful can its company be. Audi AG has a logo of four rings that overlap each other one after the other. Each ring stands for each trademark or brand of the Auto Union. The four brands that the four rings in the logo reflect are Audi AG itself, DKW, Horch and Wanderer respective to the order of the rings. Audi AG’s insignia closely bears a resemblance to the International Olympics’ insignia.

The original logo of the company lacked the shininess and real solid look of the rings. It was rather a plain drawing with a tint of black and silver. Below the rings, is the company’s name ‘Audi’ written in red and slightly stylized, bold and centered. Audi AG celebrated its inauguration anniversary in 2009 and decided to bring a change to its logo too. The new logo has more refined look of the rings, now possessing the lustrous shine of seemingly aluminum made rings. Rather than a drawing, the rings now give a more natural and original look in aluminum silver tones. The text ‘Audi’ improved its typeface to a much simpler one and shifted to the left keeping the same font color and boldness.

Audi logo is a spot-on image of “technical innovative power and lightweight design”, Audi is legendary for. It illustrates its famous automobiles that outshine in reliability and extravagance. They are secure and a treat for the world. The emblem shows that Audi is not only Germany’s leading automobile manufacturer but has taken a place worldwide too.

Please check Official Audi Worldwide website for more details.

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2 Comments

1. 

   huda

   January 17, 2012 at 9:16 am

   Greetings
   I need information on the brand used in the satellite channels …. because I am in the process of scientific research and the need to enhance the sources of modern scientific research

   Reply
   • 

     Addies

     January 17, 2012 at 1:13 pm

     Greetings Huda,

     Which brand are you talking about exactly?

     Can you please explain what you need a little more elaborately?

     Reply