In 1962 Sam Walton opened up his first “Wal-Mart Discount City” store in Rogers, Arkansas. Today, Wal Mart is a global force that dominates the US retail scene and is making inroads in other countries and is...

Founded in 1833 as an import business to sell sea shells to British collectors, Shell has enjoyed a long history as one of the worlds largest oil and gas companies to the point where it is considered...

In 1953, a former military journalist and copywriter for Esquire who had left his former position over a $5 raise, scraped together enough money from friends, associates, and his mother to publish a new magazine. The publisher...

In 1924, a movie theater magnate named Marcus Loew bought out Metro Pictures Corporation and Goldwyn Pictures to provide a steady supply of movies to his theaters. Realizing that he needed somebody in Hollywood to manage his...

Though HP stands out as a rather modern brand, it’s history goes all the way back to 1957 when it was in the business of creating a wide range of electronic products for both business and agriculture....

When people think of CNN there are almost two things that come to mind. The first is the voice of James Earl Jones intoning “this is CNN”. And the second is its logo. The logo of CNN...

The British Broadcasting Corporation is perhaps the world’s largest network conglomerate, employing over 28,000 people. Its logo, BBC enclosed in rectangles, conveys strength, confidence, and power. But the logo of today is a far cry from what...

Founded in 1948 by Adolf “Adi” Dassler after a spinoff of a larger company, Adidas has made its mark in the area of sportswear, and that mark-of three parallel lines, has been a constant theme of its...

In 1968, vocalist Jon Anderson and bassist Chris Squire formed a band in London. That band, Yes, would go on to inspire many musicians and set standards in not on progressive rock, but rock and pop music...

Our last post was about Redesigning a company logo design and here are 670+ implementations for company logo redesigns (before and after). If you’ve read the redesign article, you can personally understand which logo redesign is best...

Element of Branding in Company Logo Design Companies and organizations in general spend thousands of dollars and time in search of logos that can highlight the desired brand outlook of their respective organizations. This is because logos...